Email Marketing Seminars Webinars

Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad - a search engine listing.

Join us for a full-on, hour-long primer on search engine marketing from Stephan Spencer, author of Marketing Magazine’s March feature article on search engine marketing and the upcoming Marketing
Magazine Search Engine Marketing research study.

Stephan’s going to talk about:

• which search engines to target
• hands-on keyword research
• benchmarking against your competitors
• Google’s secrets revealed
• pay-for-performance search engines
• developing a search engine marketing plan
• best and worst practices (emulate the leaders, squash your competition)
• measuring the return on your search engine marketing investment
• criteria for selecting a search engine marketing agency
• online tools and resources

Don’t miss this hands-on session with heaps of audience participation and a live internet connection. You’ll walk away with practical, actionable tactics and tips. It’ll be great, like drinking from a fire hose!

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Through the Internet, your competition is just a click away from the customer. As a business executive, you need to assess whether it’s easier for customers to do business with you - or your competitors - online. The problem is, you may be too close to your site to most objectively analyze it.

You need practical recommendations that can help decrease abandonment rates while boosting traffic, leads, and online sales. By conducting an independent website evaluation, you can gain a fresh perspective and key insights for a competitive online advantage.

Brian will share his insights into what makes a website work. He’ll
explore website strengths, weaknesses, and best practices; touching on categories like usability, security, visibility, content, legal exposures, e-commerce, public relations, and customer service.

Bring your questions and a notepad for a timely and information-rich session.

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• Outbound e-mail marketing
• Testing and measuring response
• Website considerations
• Search engines, keywords, and "landing pages"

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• Using extranets to work with channel members
• Integrating with legacy and ERP systems
• "Cybermediaries" and auction and reverse auction sites

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One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:

• Email marketing
• Viral marketing
• Link building
• Search engine optimization
• Pay-for-performance advertising (i.e. an affiliate program)
• Content distribution

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Are you absolutely sure that your web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?

Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal and procedural, public relations, financial, performance and reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.

This interactive workshop will give you hands-on experience with:

• Where and how to begin the evaluation process
• What to audit and how often
• Tools and resources to use in auditing
• Benefits of auditing, risks of not auditing
• Turning measurements and recommendations into an Implementation Plan
• Applying all these tools and principles to your specific needs.

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E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right. And doing it right isn’t easy–e-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.

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Do you want your foodservice Web site to run at peak efficiency, dazzle customers, come up high in search engines, generate an adequate ROI, and not leave you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to watch in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security. This interactive workshop will give you hands-on experience with:

• Where and how to begin he evaluation process
• What to investigate on your site and how often
• Tools and resources to use in creating a web site
• Benefits of auditing, risks of not auditing
• Turning measurements and recommendations into an Implementation Plan
• Applying all these tools and principles to your specific needs

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Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:

• Create a site that is easy to navigate and compelling to the customer
• Market through direct email response
• Acquire the proper lists of names
• Put together a permission based email marketing plan
• Survey users to see what’s right and what’s wrong with your site
• Increase response rates
• Decide what kind of manpower you need to create a full time website
• 24 hour, 7 days a week work force vs. outsourcing